Board Thread:LOC General Discussion/@comment-76.79.134.150-20131219032050/@comment-5706972-20131219191034

I think the life expectancy of any game is somewhat limited. For a lot of people, striving to be #1 is what pushes people to spend money. If someone just coming into a game can't be #1, they lose interest and move on. The people that are already in the top tier keep getting all the biggest and best 'stuff', and stay on top - so they don't need to spend as much. Either way, the number of people spending and amount spent will inevitably drop over time.

All of what I just said is negated by making your game the best one on the market, but that takes forethought and sacrifices some of the 'profits of today' for the 'profits of tomorrow' - which most devs are not willing to do.